Rich black and a smooth, graceful bottle provided high-end looks to support the impressive price tag. The original logo featured a dove, which symbolizes new life. As an added detail, I incorporated an olive branch in the dove's beak. The bold neon green stripe sets off an edge to the design. It reflects the bold taste of the beverage.
We changed the formula to include the KonaRed berry. To maintain the same look and feel as the original, I kept the design elements in place and added a red strip and a berry accent to replace the dove (a bittersweet decision....I loved that dove.)