The concept for Triple FX is based on three buzz words: Energy, Focus and Endurance. The approach was the "Healthy Alternative" to coffee and other energy drinks. In addition to energy and B-vitamins, a healthy dose of vitamin C was included. We initially launched a stick pack, then a lemonade flavor. The shot was the last piece of the campaign. The campaign design carries over from product to each medium.
8' x 36" banner
Floor banner
Business Cards
Promotional items included
dress shirts, t-shirts, polos, and hats.